8. Teams and Advisors

ByBatteryNetApp

8. Teams and Advisors

8.1 – Founding Team Profile:

The BNA team is a network of technology, energy, and blockchain experts, committed to sustainable innovation and solution development.

Fernando Cano
CEO – Executive Director

Fernando Cano is a commercial executive, specialized in directing, planning and motivating large projects and human teams. He has a degree in Marketing and a Master’s degree in Business Administration and Management.

His beginnings were as Product Manager for the Corona Group Holding and later Sales Manager of Jacuzzi Europe.

He has always been working and collaborating with companies in the technology, home automation, Internet of Things (IoT) and crypto mining sectors. He has collaborated with blue-chip technology companies such as Milesight, Browan Communications INC, MerryIoT, RisingHF, and SenseCAP.

He has also been present and participated in the development and expansion plans of such successful projects as Helium and other types of mining projects.

Fernando Cano faces this new project, knowing how to combine his entire long professional life, with the experience of how success is achieved and what are the paths of defeat. Start the project with a Founding Team that are excellent professionals and better people, with a winning team.

Its mission for the project is to:

General Strategy:
Develop and execute the company’s overall vision and strategy.
Establish long-term objectives and goals for the growth and development of the company.

Management and Operations:
Oversee the day-to-day operations of the company to ensure that all areas are operating efficiently and aligning with strategic objectives.
Make key decisions about resource allocation and project prioritization.

Leadership and Culture:
Provide leadership and direction to the executive team and all employees of the company.
Foster a positive organizational culture aligned with the company’s values.

Investor and Stakeholder Relations:
Maintain relationships with the board of directors, investors, shareholders, and other important stakeholders.
Communicate the company’s financial performance and long-term strategies.

Strategic Decision Making:
Evaluate and decide on large investments, mergers and acquisitions, and other high-impact strategic decisions.

Company Representation:
Act as the public face of the company at events, conferences, and in communication with the media.

Marina Jiménez
CMO – Marketing Director

Marina has always been working in cutting-edge technology companies, she has been awarded by public and private organizations for her innovation and R+D. Her origins are in the technology of treatment of large volumes of water (cities, towns, golf courses, etc.) and she was the founder of the Santigua Franchise.

In the last 15 years, he has been directing projects related to Net psychology and development in New Technologies, including AIs

Its mission for the project is to:

Marketing Strategy: Develop and execute marketing strategies that increase the visibility of the company and its products or services.
Brand Management: Monitor the brand image and ensure its consistency across all platforms and communication channels.
Advertising and Promotions: Plan and execute advertising and promotional campaigns to attract and retain customers.
Market Research: Analyze market trends and consumer behavior to identify business opportunities.
Public Relations Management: Manage the company’s communication with the public, media, and other stakeholders.

Marina Jimenez plays a crucial role in attracting customers and generating revenue through effective marketing strategies.

Adrián Ramos
CTO – Chief Technology Officer

A young entrepreneur, digital native, and a lover of cryptocurrencies.

Due to his knowledge of technology, cryptocurrencies and organizational and problem-solving skills, Adrián has been collaborating and helping startups with ecological and cryptocurrency projects. It could be said that two of his passions to work in an ideal environment are ecology and cryptocurrencies, so in BNA he has found his perfect ecosystem

Its mission for the project is to:

Technology Strategy: Develop and oversee the company’s technology strategy to ensure it aligns with its business objectives.
Innovation: To promote innovation and the development of new technologies, products or services.
Product Development: Oversee the development and implementation of technology products.
Security and Infrastructure: Ensure the security of the company’s systems and manage the technological infrastructure.
Research and Development (R+D): Lead research and development efforts, especially in technology companies.

Adrián Ramos is essential for his knowledge and experience in technology companies or those that rely heavily on technology for their operations, as BNA clearly is.

Hache Izquierdo
Advertising Director

He is the youngest member of the pioneering team, and his youth, ingenuity and skill, coupled with his knowledge and analytical vision, offers that mix that success loves so much.

He is passionate about AIs (of all kinds) and knows perfectly how to combine their benefits with the real needs of society.

Its mission for the project is to:

Campaign Planning:
Develop strategies and media plans for advertising campaigns.
Decide on the type of advertising (television, radio, digital, print) and the focus of the campaigns.

Content Production Supervision:
Coordinate the creation of advertisements, videos, graphics, and other promotional materials.
Ensure that content is consistent with the company’s brand and key messages.

Media and Channel Management:
Select and negotiate with media and platforms for ad placement.
Supervise the distribution and execution of campaigns on different channels, such as social networks, television, radio, written press, and digital platforms.

Budget and Expenses:
Manage the advertising budget and ensure effective use of resources.
Monitor costs and adjust advertising strategies to maximize return on investment (ROI).

Analysis of Results:
Evaluate the effectiveness of advertising campaigns by analyzing performance and ROI metrics.
Make recommendations for future campaigns based on the results obtained.

Coordination with Other Departments:
Work closely with marketing, sales, public relations, and other departments to ensure the cohesion of messages and strategies.

Organizational Structure

Hache Izquierdo’s internal objective is to divide these responsibilities among different roles or teams. For example, with a Digital Marketing Director whose mission will be to focus specifically on online and social media advertising, and a Creative Director whose mission is to focus on art direction and visual content.

Fran Luna
Lead Blockchain Developer – Lead Blockchain Developer

In love with tokens, he is always analyzing projects and structures, and his mission is to perfect them. He is the ideal person for any technological project with cryptocurrencies and BNA is lucky to have him on its team

Its mission for the project is to:

Define the project’s technology strategy and token architecture.
Oversee the development of smart contracts and blockchain infrastructure.
Guarantee the security and efficiency of technological systems.
Collaborate with other departments, to ensure that technology aligns with business objectives.
Design and develop the technical structure of tokens, including smart contracts, token standards (such as ERC-20, ERC-721, etc.), and issuance mechanisms.
Implement the blockchain or choose the right platform, if using an existing blockchain.
Manage technical development and integration with other technologies in the ecosystem.
Specify and develop the technical characteristics of tokens, such as the total amount, distribution mechanisms, governance functions, and more.
Audit the code of smart contracts, to ensure its security and functionality.
Design the overall architecture of the blockchain system, including the configuration of consensus nodes, networks, and protocols.
Ensure the scalability and sustainability of the infrastructure.
Programming and deploying smart contracts on the blockchain.
Perform security and functionality testing on smart contracts, to ensure they work as intended.

Fran plays a crucial role in creating and managing the technical aspects of the Battery Net App project: from 0 to 100% in 30 seconds and without changing course, ensuring that the tokens are secure, functional and meet the required technical and legal standards.